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Georgia Southwestern State University’s (GSW) Licensing Program is the official avenue in which the University grants permission for the use of University marks including its name, initials, and logos. CLC (Collegiate Licensing Company) manages the University’s licensing program for both the athletic and institutional logos.
Georgia Southwestern has entered into an agreement with CLC to manage the University’s licensing program to protect the use and abuse of the University marks. This means that GSW requires that all commercial products, including items for resale and internal use, bearing University logos and marks must display the official logos of the University as outlined in the branding guidelines. Any manufacturer of products with any of the University marks must be properly licensed before offering goods for distribution. Vendors who are not licensed are not permitted to use GSW logos and marks.
Vendors should visit the CLC website (https://clc.com/) and select the “Get Licensed” tab to apply for a license - retail or internal. The CLC contact for businesses interested in becoming licensed to produce GSW merchandise is licensing@clc.com or 770.956.0520.
Any questions about the application process may be directed to CLC's applications team at applications@clc.com.
GSW campus community including faculty, staff, and students seeking licensed vendors with GSW can find current licensees under the Resources section on this webpage. GSW departments placing orders from licensed vendors should plan to allow time for the approval process, normally one to two days.
GSW Licensing Program
Chelsea Collins
Director of Marketing and Communications
229-928-4116
chelsea.collins@gsw.edu
Companies can pursue a license in one of two categories:
Retail: Manufacturers producing products for resale to the general public that feature the Georgia Southwestern name or any of the GSW logos/marks must obtain a RETAIL license. Vendors should register for a license through CLC before producing or selling merchandise. GSW receives income from these royalty-producing items.
A retail license typically takes anywhere from 8-10 weeks for first-time licensees.
Internal: Manufacturers producing items for internal promotional use or giveaways that feature the Georgia Southwestern name or any of the GSW logos/marks must obtain an INTERNAL license from CLC before facilitating orders for these goods. GSW does not receive royalty income from these items, but since these items can migrate off of campus, they MUST remain in compliance with all graphic standards outlined in the brand standards.
An internal license typically takes anywhere from 4-8 weeks for first-time licensees.
Any mark, logo, hallmark, seal, symbol, nickname, letter(s), word, or derivative that can be associated with Georgia Southwestern State University and can be distinguished from those of other institutions or entities qualified as a trademark. The trademark licensing program was established to protect and control all uses of the University’s brand marks and graphic identity.
Anyone or any business/organization wanting to use GSW’s trademarks or verbiage on a product must have a license before offering the product/goods for sale.
For a list of current licensees, please visit the Resources section on this webpage or search on CLC's website: https://clc.com/license-search/.
Please visit https://clc.com/home/get-licensed/.