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    If you are taking any online courses through the School of Business you will need to be properly prepared for the technology requirements of these courses. Many courses will also include the use of video and video conferencing technologies to enrich the student experience. You are required to meet the minimum technology requirements to take these classes.

  • Computer
  • Windows XP and higher or Mac OS X 10.6 and higher
  • High Speed Internet (at least 2 Mbps Downstream and 0.5 Mbps Upstream)
  • At least 40MB of HDD space
  • Camera and Microphone


eMajor tuition just $199/credit hour or $597* for each 3 hour course!

A partnership with USG public institutions, eMajor provides quality, affordable, high-demand post-secondary degrees and credentials that address the workplace needs of Georgia and beyond. The eMajor program is supported by the USG’s eCampus service unit, which also supports the state’s eCore program. Most eMajor degrees are offered in collaboration between multiple USG institutions. The BBA eMajor at Georgia Southwestern, however, is one of only two programs to be offered exclusively from one school.

The BBA degree program is ideal for students who wish to take advantage of online courses and for working professionals, military members, transfer students and returning students seeking alternative routes to degree completion. Additionally, through GSW’s Prior Learning Assessment program, students are able to earn credits for prior learning and reduce the time it takes them to graduate. Ultimately, students can earn the same degree in management, marketing, accounting or human resource management as traditional, on-campus students

Transfer with Ease

Upon completion of an Associate Degree in Business from any institution in the University System of Georgia, students can transfer with ease into the BBA at GSW and can continue on toward their bachelor’s in a convenient online format.

How to get started



Apply for admission to Georgia Southwestern State University



Submit documentation needed for online programs at GSW



Take the eMajor Introduction Quiz and complete the GSW Online Orientation



Register for Class




Need help? Contact:

GSW BBA eMajor Liaison Shannon Perry (478) 304-1491
USG eMajor contact, (855) 9EMAJOR
Admission information


Two ways to learn, on-campus or online

The Georgia Southwestern School of Business offers a Bachelor of Business Administration in Marketing. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. As the marketplace continues to become more global and crowded, organizations need to understand how to find and partner with customers and other businesses to grow relationships while also following a strategy to maintain a competitive advantage over competitors and deliver desired outcomes.

Students who major in Marketing at GSW will leave the program with a solid understanding of these concepts along with an understanding of consumer and business behavior. In addition, students will also learn to develop successful partnerships with other companies. Methods to achieve this other than traditional classwork are internships, business clubs, mentorships, cases, and other marketing-related projects.

Marketing may be a good fit if any of these describe you:


  • Connect easily with others

  • Think logically, yet creatively

  • Can be persuasive

  • Naturally promote events and products

  • Communicate well

  • Have an entrepreneurial spirit



Marketing Management
Advertising and Promotion Manager
Marketing Research
Sales Manager
Creative/Art Director
Public Relations
Social Media Marketing
Sports Agent
Special Events Manager

Curriculum Overview

Below are links to the curriculum sheet that show the courses you will take and the current two-year schedule of when marketing courses are offered.

TwoYearSchedule     CurriculumSheet

Want more information?







Two ways to learn, on-campus or online

If you're interested in an exciting career, earning a business management degree is a great place to start. Successful business managers are in demand and will remain so as the global business environment becomes more interconnected. If you have great interpersonal skills, are a team player, enjoy being around others, and are interested in learning how business works, a degree in management could be a good fit for you.

The ability to think critically and a willingness to work independently are important factors in determining success in this field. You will learn how to solve complex problems, develop strategies, plan and organized actions, and develop policies and procedures to guide your organization as it works toward its goals.

With a business management degree, the SKY is the limit. You will have a broader understanding of the many facets of business operations. Whether your interest lies in starting your own business or joining a Fortune 500 corporation, the faculty members here at GSW provide support and guidance to help you reach your goals.

Through your coursework, you will learn how to:

  • Develop analytical skills for problem solving and decision making. Understand the psychology of judgment and decision making process, frameworks that foster more effective decision making, and techniques to influence and manage group decisions.
  • Interpret and evaluate financial data; understanding the relationship between finance and the broader organizational goals.
  • Explore methods for applying strategic thinking to move an organization toward specific goals with planning and resource allocation.ApplyNow
  • Develop skills in communication and interpersonal relationship in order to coordinate projects, build effective teams, and hone leadership skills.
  • Acquire a foundation of ethical principles that allow an organization to work effectively, respectfully, ethically and professionally with people of diverse ethnic, cultural, gender, and other backgrounds.

Is Management the right fit for me?

    Management majors will be leaders, decision makers, and strategic thinkers. A management major provides the broad knowledge employers need, while giving you the option to specialize in many interesting and rewarding areas. A management degree is a solid foundation for any number of future business careers.


Management Analysts
Project Manager
Administrative Services Manager
Strategic Planner
Business Consultant
Sales Manager
Healthcare Administration
Information Systems Manager
Loan Officer/Bank Manager
Purchasing Manager

Curriculum Overview

Below are links to the curriculum sheet that show the courses you will take and the current two-year schedule of when accounting courses are offered.

4YearPlan     CurriculumSheet

Want more information?







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