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A partnership with USG public institutions, eMajor provides quality, affordable, high-demand post-secondary degrees and credentials that address the workplace needs of Georgia and beyond. The eMajor program is supported by the USG’s eCampus service unit, which also supports the state’s eCore program. Most eMajor degrees are offered in collaboration between multiple USG institutions. The BBA eMajor at Georgia Southwestern, however, is one of only two programs to be offered exclusively from one school.
The BBA degree program is ideal for students who wish to take advantage of online courses and for working professionals, military members, transfer students and returning students seeking alternative routes to degree completion. Additionally, through GSW’s Prior Learning Assessment program, students are able to earn credits for prior learning and reduce the time it takes them to graduate. Ultimately, students can earn the same degree in management, marketing, accounting or human resource management as traditional, on-campus students
Upon completion of an Associate Degree in Business from any institution in the University System of Georgia, students can transfer with ease into the BBA at GSW and can continue on toward their bachelor’s in a convenient online format.
Apply for admission to Georgia Southwestern State University
Submit documentation needed for online programs at GSW
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Having a correctly configured computer will help ensure your success in eMajor. You must have reliable internet access and run the browser check and computer check from the GoVIEW login page to ensure compatibility. Check the information at https://emajor.usg.edu/future-students/technical-requirements.php to be sure that your computer meets all the necessary technical requirements for hardware and software. Links to the plug-ins (special free software) that you will need are provided.
For technical assistance contact the 24/hour helpline at https://d2lhelp.view.usg.edu/ (scroll down to the Student Support area).
For ProctorU assistance contact Donja Tripp, GSW Director of Student Services, at 229-938-6271. Students must have access to a webcam for proctored exams using ProctorU.
For general assistance with technical issues related to technology components outside of D2L GoVIEW (i.e. software, equipment, web browser, etc.), you may contact GSW's School of Business's technical support resource at email@example.com.
In addition, please contact the eMajor Helpdesk Monday through Friday, 8:00AM – 5:00PM at 678-839-6400 or Toll Free 1-855-9EMAJOR (1-855-936-2567).
The Georgia Southwestern School of Business offers a Bachelor of Business Administration in Marketing. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. As the marketplace continues to become more global and crowded, organizations need to understand how to find and partner with customers and other businesses to grow relationships while also following a strategy to maintain a competitive advantage over competitors and deliver desired outcomes.
Students who major in Marketing at GSW will leave the program with a solid understanding of these concepts along with an understanding of consumer and business behavior. In addition, students will also learn to develop successful partnerships with other companies. Methods to achieve this other than traditional classwork are internships, business clubs, mentorships, cases, and other marketing-related projects.
Advertising and Promotion Manager
Social Media Marketing
Special Events Manager
Below are links to the curriculum sheet that show the courses you will take and the current two-year schedule of when marketing courses are offered.