The browser you are using is out of date and may not support all of the features of this website. Please update your browser to a modern browser that supports HTML5.
Click here to watch!
The link above won't be live until 6 PM on Tuesday, October 25th. You may receive a warning about the site not being trusted be sure to click I understand the risks to proceed forward.
Enter your name beside "select a nickname" and click submit for chat purposes.
If you are taking any online courses through the School of Business you will need to be properly prepared for the technology requirements of these courses. Many courses will also include the use of video and video conferencing technologies to enrich the student experience. You are required to meet the minimum technology requirements to take these classes.
A partnership with USG public institutions, eMajor provides quality, affordable, high-demand post-secondary degrees and credentials that address the workplace needs of Georgia and beyond. The eMajor program is supported by the USG’s eCampus service unit, which also supports the state’s eCore program. Most eMajor degrees are offered in collaboration between multiple USG institutions. The BBA eMajor at Georgia Southwestern, however, is one of only two programs to be offered exclusively from one school.
The BBA degree program is ideal for students who wish to take advantage of online courses and for working professionals, military members, transfer students and returning students seeking alternative routes to degree completion. Additionally, through GSW’s Prior Learning Assessment program, students are able to earn credits for prior learning and reduce the time it takes them to graduate. Ultimately, students can earn the same degree in management, marketing, accounting or human resource management as traditional, on-campus students
Upon completion of an Associate Degree in Business from any institution in the University System of Georgia, students can transfer with ease into the BBA at GSW and can continue on toward their bachelor’s in a convenient online format.
Apply for admission to Georgia Southwestern State University
Submit documentation needed for online programs at GSW
Need help? Contact:
The Georgia Southwestern School of Business offers a Bachelor of Business Administration in Marketing. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. As the marketplace continues to become more global and crowded, organizations need to understand how to find and partner with customers and other businesses to grow relationships while also following a strategy to maintain a competitive advantage over competitors and deliver desired outcomes.
Students who major in Marketing at GSW will leave the program with a solid understanding of these concepts along with an understanding of consumer and business behavior. In addition, students will also learn to develop successful partnerships with other companies. Methods to achieve this other than traditional classwork are internships, business clubs, mentorships, cases, and other marketing-related projects.
Advertising and Promotion Manager
Social Media Marketing
Special Events Manager
Below are links to the curriculum sheet that show the courses you will take and the current two-year schedule of when marketing courses are offered.