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If you are taking any online courses through the School of Business you will need to be properly prepared for the technology requirements of these courses. Many courses will also include the use of video and video conferencing technologies to enrich the student experience. You are required to meet the minimum technology requirements to take these classes.
A partnership with USG public institutions, eMajor provides quality, affordable, high-demand post-secondary degrees and credentials that address the workplace needs of Georgia and beyond. The eMajor program is supported by the USG’s eCampus service unit, which also supports the state’s eCore program. Most eMajor degrees are offered in collaboration between multiple USG institutions. The BBA eMajor at Georgia Southwestern, however, is one of only two programs to be offered exclusively from one school.
The BBA degree program is ideal for students who wish to take advantage of online courses and for working professionals, military members, transfer students and returning students seeking alternative routes to degree completion. Additionally, through GSW’s Prior Learning Assessment program, students are able to earn credits for prior learning and reduce the time it takes them to graduate. Ultimately, students can earn the same degree in management, marketing, accounting or human resource management as traditional, on-campus students
Upon completion of an Associate Degree in Business from any institution in the University System of Georgia, students can transfer with ease into the BBA at GSW and can continue on toward their bachelor’s in a convenient online format.
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The Georgia Southwestern School of Business offers a Bachelor of Business Administration in Marketing. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. As the marketplace continues to become more global and crowded, organizations need to understand how to find and partner with customers and other businesses to grow relationships while also following a strategy to maintain a competitive advantage over competitors and deliver desired outcomes.
Students who major in Marketing at GSW will leave the program with a solid understanding of these concepts along with an understanding of consumer and business behavior. In addition, students will also learn to develop successful partnerships with other companies. Methods to achieve this other than traditional classwork are internships, business clubs, mentorships, cases, and other marketing-related projects.
Advertising and Promotion Manager
Social Media Marketing
Special Events Manager
Below are links to the curriculum sheet that show the courses you will take and the current two-year schedule of when marketing courses are offered.
If you're interested in an exciting career, earning a business management degree is a great place to start. Successful business managers are in demand and will remain so as the global business environment becomes more interconnected. If you have great interpersonal skills, are a team player, enjoy being around others, and are interested in learning how business works, a degree in management could be a good fit for you.
The ability to think critically and a willingness to work independently are important factors in determining success in this field. You will learn how to solve complex problems, develop strategies, plan and organized actions, and develop policies and procedures to guide your organization as it works toward its goals.
With a business management degree, the SKY is the limit. You will have a broader understanding of the many facets of business operations. Whether your interest lies in starting your own business or joining a Fortune 500 corporation, the faculty members here at GSW provide support and guidance to help you reach your goals.
Through your coursework, you will learn how to:
Management majors will be leaders, decision makers, and strategic thinkers. A management major provides the broad knowledge employers need, while giving you the option to specialize in many interesting and rewarding areas. A management degree is a solid foundation for any number of future business careers.
Administrative Services Manager
Information Systems Manager
Loan Officer/Bank Manager
Below are links to the curriculum sheet that show the courses you will take and the current two-year schedule of when accounting courses are offered.