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The Georgia Southwestern School of Business offers a Bachelor of Business Administration in Marketing. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. As the marketplace continues to become more global and crowded, organizations need to understand how to find and partner with customers and other businesses to grow relationships while also following a strategy to maintain a competitive advantage over competitors and deliver desired outcomes.

Students who major in Marketing at GSW will leave the program with a solid understanding of these concepts along with an understanding of consumer and business behavior. In addition, students will also learn to develop successful partnerships with other companies. Methods to achieve this other than traditional classwork are internships, business clubs, mentorships, cases, and other marketing-related projects.

Marketing may be a good fit if any of these describe you:

     

  • Connect easily with others
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  • Think logically, yet creatively
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  • Can be persuasive
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  • Naturally promote events and products
  •  

  • Communicate well
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  • Have an entrepreneurial spirit
  •  

ApplyNow

Careers

Marketing Management
Advertising and Promotion Manager
Marketing Research
Sales Manager
Retail/MerchandisingAdvertising
Creative/Art Director
Public Relations
Social Media Marketing
Sports Agent
Special Events Manager

Curriculum Overview

Below are links to the curriculum sheet that show the courses you will take and the current two-year schedule of when marketing courses are offered.

TwoYearSchedule     CurriculumSheet

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If you're interested in an exciting career, earning a business management degree is a great place to start. Successful business managers are in demand and will remain so as the global business environment becomes more interconnected. If you have great interpersonal skills, are a team player, enjoy being around others, and are interested in learning how business works, a degree in management could be a good fit for you.

The ability to think critically and a willingness to work independently are important factors in determining success in this field. You will learn how to solve complex problems, develop strategies, plan and organized actions, and develop policies and procedures to guide your organization as it works toward its goals.

With a business management degree, the SKY is the limit. You will have a broader understanding of the many facets of business operations. Whether your interest lies in starting your own business or joining a Fortune 500 corporation, the faculty members here at GSW provide support and guidance to help you reach your goals.

Through your coursework, you will learn how to:

  • Develop analytical skills for problem solving and decision making. Understand the psychology of judgment and decision making process, frameworks that foster more effective decision making, and techniques to influence and manage group decisions.
  • Interpret and evaluate financial data; understanding the relationship between finance and the broader organizational goals.
  • Explore methods for applying strategic thinking to move an organization toward specific goals with planning and resource allocation.ApplyNow
  • Develop skills in communication and interpersonal relationship in order to coordinate projects, build effective teams, and hone leadership skills.
  • Acquire a foundation of ethical principles that allow an organization to work effectively, respectfully, ethically and professionally with people of diverse ethnic, cultural, gender, and other backgrounds.

Is Management the right fit for me?

    Management majors will be leaders, decision makers, and strategic thinkers. A management major provides the broad knowledge employers need, while giving you the option to specialize in many interesting and rewarding areas. A management degree is a solid foundation for any number of future business careers.

Careers

Management Analysts
Project Manager
Administrative Services Manager
Strategic Planner
Business Consultant
Sales Manager
Healthcare Administration
Information Systems Manager
Loan Officer/Bank Manager
Purchasing Manager

Curriculum Overview

Below are links to the curriculum sheet that show the courses you will take and the current two-year schedule of when accounting courses are offered.

4YearPlan     CurriculumSheet

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InfoRequest

 

 

Business Core

    Designed to provide the student with the ability to understand the basic tasks of statistics and to develop a working knowledge of the concepts and principles of the basic practice of statistics.
    Credits: 3.00
    Prerequisites: (MATH 1111 Minimum Grade: C or MTH 110 Minimum Grade: C) or (MTH 108 Minimum Grade: C and MTH 109 Minimum Grade: C) or MATH 1113 Minimum Grade: C or MATH 1101 Minimum Grade: C or MATH 1120 Minimum Grade: C
      A second course in statistics, including analysis of variance, regression analysis, nonparametric statistical tests, chi square, time series analysis, decision theory, linear programming, and inventory models
      Credits: 3.00
      Prerequisites: BUSA 3050 Minimum Grade: C
      Theory and practice in the use of correct, forceful English in the composition of business letters, reports, and other written communication found in the business world.
      Credits: 3.00
      Prerequisites: ENGL 1102 Minimum Grade: C or ENG 102 Minimum Grade: C or ENGL 1102H Minimum Grade: C
      An introduction to promotion and organization of the corporation, forms of securities issued, problems of financial administration, expansion, securing funds, reorganization, and liquidation
      Credits: 3.00
      Prerequisites: ACCT 2101 Minimum Grade: C or ACT 205 Minimum Grade: C or ACCT 2101H Minimum Grade: C
      Principles and methods involved in the movement of goods and services from producer to consumer
      Credits: 3.00
      Prerequisites: None
      Management principles applicable to all types of cooperative enterprises. The vital functions of the manager are studied in detail.
      Credits: 3.00
      Prerequisites: None
      An introduction to the nature and environment of international business, multinational business operations, and the future of international business.
      Credits: 3.00
      Prerequisites: None
      A study of business strategy and strategic planning in relation to company resources, the environment, and changes which may bring opportunities or threats. An opportunity to apply one's skills through strategic case analysis and through the management of a manufacturing firm in a computer-simulated business situation.
      Credits: 3.00
      Prerequisites: (MGNT 3600 Minimum Grade: C or MGT 312 Minimum Grade: C) and (MKTG 3800 Minimum Grade: C or MKT 320 Minimum Grade: C) and (BUSA 3150 Minimum Grade: C or BUS 313 Minimum Grade: C) and (BUSA 3050 Minimum Grade: C or BUS 350 Minimum Grade: C)

    Major Classes

      This course is designed to provide the basic concepts and theories involved with developing and maintaining personal exchange relationships. Students participate in experiential exercises and selling role-playing to develop an understanding and appreciation of the skills required in being a successful salesperson
      Credits: 3.00
      Prerequisites: MKTG 3800 Minimum Grade: C or MKT 320 Minimum Grade: C
      This course is a natural blending of psychology, social psychology, cultural anthropology, sociology, and marketing. Based on empirical research on what the consumer does and why, the course focuses on practical guidelines for the marketing manager. Decision-making models are analyzed, and implications for influencing decisions are highlighted. Although heavily laden with the conceptual frameworks of behavioral science, Consumer Behavior is taught as a marketing course.
      Credits: 3.00
      Prerequisites:  MKTG 3800 or MKT 3200
        An overview of methods, procedures, strategies, and applications in communicating with consumer and business markets as an integral part of the promotion function with respect to mass communications (advertising and public relations), personal selling, direct marketing, and sales promotion. The various media which may be employed in these forms of the promotion function and the effects upon resulting buyer behavior will be evaluated and considered in their specific applications.
        Credits: 3.00
        Prerequisites:  MKTG 3800 Minimum Grade: C or MKT 320 Minimum Grade: C
          An overview of methods, procedures, strategies, and applications in the management of channels of distribution of products and services from producer to final consumer sale. This includes retailing for consumer goods, personnel selling and sales management for business goods, as well as transportation and logistics services. Consumer behavior for household purchasing in the retail market and business buying behavior in the business market are also included.
          Credits: 3.00
          Prerequisites:  MKTG 3800 or MKT 3200
            An extension of the descriptive aspects of marketing principles into the arena of application. Emphasis is placed on the marketing planning process, environmental analysis, strategic marketing, and the effective implementation of marketing plans.
            Credits: 3.00
            Prerequisites:  (MKTG 3800 Minimum Grade: C or MKT 320 Minimum Grade: C) and (MGNT 3600 Minimum Grade: C or MGT 312 Minimum Grade: C)
            A course to provide the student with a working knowledge of the principles and theory of business research applied specifically to the marketing environment. The course stresses both concepts and application
            Credits: 3.00
            Prerequisites:  A course to provide the student with a working knowledge of the principles and theory of business research applied specifically to the marketing environment. The course stresses both concepts and application
              An introduction to the principles of real estate analysis and utilization. Subjects include the nature of real property, the legal instruments involved in real property transactions, market analysis and the determinants of real estate values, the appraisal process, investment and financial analysis, and public policy aspects of real estate planning and utilization.
              Credits: 3.00
              Prerequisites:  (MKTG 3800 Minimum Grade: C or MKT 320 Minimum Grade: C)
                This course is designed to provide students the basic concepts about managing a sales force and how to apply them to solve business problems. In addition, the course will introduce students to the sequence of activities that guide sales managers in the creation and administration of a successful sales program
                Credits: 3.00
                Prerequisites:  (MKTG 3800 Minimum Grade: C or MKT 320 Minimum Grade: C)
                  A course which examines the unique nature of marketing sport both as a participatory and spectator event. Emphasis is upon understanding the synergy of marketing, sport, and society. Consideration is given to marketing collegiate and professional sports.
                  Credits: 3.00
                  Prerequisites:  MKTG 3800 Minimum Grade: C or MKT 320 Minimum Grade: C

                  Business Core

                    Designed to provide the student with the ability to understand the basic tasks of statistics and to develop a working knowledge of the concepts and principles of the basic practice of statistics.
                    Credits: 3.00
                    Prerequisites: (MATH 1111 Minimum Grade: C or MTH 110 Minimum Grade: C) or (MTH 108 Minimum Grade: C and MTH 109 Minimum Grade: C) or MATH 1113 Minimum Grade: C or MATH 1101 Minimum Grade: C or MATH 1120 Minimum Grade: C
                      A second course in statistics, including analysis of variance, regression analysis, nonparametric statistical tests, chi square, time series analysis, decision theory, linear programming, and inventory models
                      Credits: 3.00
                      Prerequisites: BUSA 3050 Minimum Grade: C
                      Theory and practice in the use of correct, forceful English in the composition of business letters, reports, and other written communication found in the business world.
                      Credits: 3.00
                      Prerequisites: ENGL 1102 Minimum Grade: C or ENG 102 Minimum Grade: C or ENGL 1102H Minimum Grade: C
                      An introduction to promotion and organization of the corporation, forms of securities issued, problems of financial administration, expansion, securing funds, reorganization, and liquidation
                      Credits: 3.00
                      Prerequisites: ACCT 2101 Minimum Grade: C or ACT 205 Minimum Grade: C or ACCT 2101H Minimum Grade: C
                      Principles and methods involved in the movement of goods and services from producer to consumer
                      Credits: 3.00
                      Prerequisites: None
                      Management principles applicable to all types of cooperative enterprises. The vital functions of the manager are studied in detail.
                      Credits: 3.00
                      Prerequisites: None
                      An introduction to the nature and environment of international business, multinational business operations, and the future of international business.
                      Credits: 3.00
                      Prerequisites: None
                      A study of business strategy and strategic planning in relation to company resources, the environment, and changes which may bring opportunities or threats. An opportunity to apply one's skills through strategic case analysis and through the management of a manufacturing firm in a computer-simulated business situation.
                      Credits: 3.00
                      Prerequisites: (MGNT 3600 Minimum Grade: C or MGT 312 Minimum Grade: C) and (MKTG 3800 Minimum Grade: C or MKT 320 Minimum Grade: C) and (BUSA 3150 Minimum Grade: C or BUS 313 Minimum Grade: C) and (BUSA 3050 Minimum Grade: C or BUS 350 Minimum Grade: C)

                    Major Classes

                      The current status of legal statutes and issues in human resource management is analyzed. Emerging issues and trends are explored. Taught fall term only.
                      Credits: 3.00
                      Prerequisites: MGNT 3600 or MGT 3120
                      This course is intended as an overview of the field of human resource management for the non-major. Emphasis will be placed on management responsibilities regarding the organization's human resources
                      Credits: 3.00
                      Prerequisites:  MGNT 3600 or MGT 3120
                        The theory and application of behavioral interaction within organizations. Extensive use is made of practice exercises that require organizational effort in the classroom.
                        Credits: 3.00
                        Prerequisites:  MGNT 3600 or MGT 3120
                          An overview of the personnel management function in organizations. It serves as an introductory course for the prospective personnel officer and as a survey of personnel responsibilities and activities for any manager with supervisory responsibilities. Taught fall term only.
                          Credits: 3.00
                          Prerequisites:  (MGNT 3600 or MGT 312) and (MGNT 3670)
                            This course comes under the broad area of financial management and deals with rewards for the supply of labor. It addresses the ways in which both tangible and intangible forms of compensation may be used to motivate and reward employee performance. The course also deals with job analysis, job description and job evaluation on the basis of compensable factors as well as designing an equitable pay structure. Additionally, compensation management analyzes the influence of unions and government in determining the compensation of the labor force. It deals with the compensation of both hourly workers and managerial employees. Taught spring term only.
                            Credits: 3.00
                            Prerequisites:  MGNT 3600 Minimum Grade: C or MGT 312 Minimum Grade: C
                            An analysis of the industrial relations problems between organized labor and management, and the interrelationships of the union, its members, and the nonunion workers.
                            Credits: 3.00
                            Prerequisites:  MGNT 3600 or MGT 3120
                              This course is designed for senior Human Resources students. It acts as a capstone course, and is conducted as a seminar. Current issues in the field of Human Resources will serve as the springboard for discussion and research. Students will have the opportunity to engage others in their field, and the instructor, in a collegial atmosphere designed to stimulate an appreciation and thorough understanding of the issues in the field. Taught spring term only
                              Credits: 3.00
                              Prerequisites:  MGNT 4670 Minimum Grade: C or MGT 421 Minimum Grade: C

                               

                               

                               

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