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The following scholarship programs are funded through the generosity of our alumni, parents, former faculty members, and friends of the University. To apply for these scholarships, the student must complete the “Beginning Freshmen Scholarship”, the “Associate Degree Graduates Transfer Scholarship”, or the "Goizueta Scholarship for Latino Students" application. All scholarships are competitive. Review of scholarships will take place immediately following the February 1 priority deadline, unless listed differently below. Applications submitted after February 1 will only be considered if additional funds become available. The scholarships available to new students are listed below with their reward and requirements. Approximately 20 percent of our freshmen class receive merit-based scholarships from Southwestern. We encourage you to apply.