GSW World Wide Web Style Guide

All official University web pages must comply with minimum design standards and include essential elements (GSW Web Policy).

1. University Web Colors

- PMS(281) RGB(001E5A)
- PMS(122) RGB(FFCE39)

Additional Colors:
- RGB(F9F7FC)
- RGB(C0C0C0)

Preferred text color is black (#000000) or dark gray (#676868) on a light colored background.

2. University Logo

Use of the official GSW logo should be consistent with the standards established for the logo.

NOTE: The University Seal is not a logo. The use of the official seal is limited to authorized documents.

3. University Font

The official GSW font is Times. It should be used for the name of the University. The University name in the proper font is provided above as a graphic for use on web sites.

For the body of a web page, a Arial font is recommended. A tag that includes "Helvetica, Verdana, Sans-serif" will accommodate most users on a variety of operating systems.

4. Contents

Text and graphics must fit on the screen (text should not run off the right side of the page or have inappropriately placed breaks in text. Be considerate in selecting the font size for your text. Make certain that it is easily readable on your background selection.

Please try not to duplicate online materials you can find elsewhere (ex.: Academic Calendar: http://www.gsw.edu/~aaf/schoolcal.htm ).

5. Additional Resources

• FrontPage & GSW Web Account
• GSW Page template (two column - menu on the left)
• Faculty Personal Page template (one column)  set as default for web accounts on itc.gsw.edu
• Cascading Style Sheet for IE
• Cascading Style Sheet for Netscape
• Graphical Elements
• HTML Goodies (If you know nothing about HTML, this is where you start)
• w3schools (Inside W3Schools you will find a large number of free Web building tutorials, from basic HTML and XHTML tutorials, to advanced XML, XSL and WAP tutorials)

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