AMERICUS (April 6, 2012)--SustainU, a leading producer of made in the USA, 100 percent recycled clothing, today announced the start of its 2012 oneShirt Challenge, the nation’s largest collegiate clothing drive. Georgia Southwestern is competing in the Challenge.

"One size fits all" as GSW competes in nation's largest collegiate clothing drive by SustainU

AMERICUS (April 6, 2012)--SustainU, a leading producer of made in the USA, 100 percent recycled clothing, today announced the start of its 2012 oneShirt Challenge, the nation’s largest collegiate clothing drive. Georgia Southwestern State University (GSW) is competing in the Challenge.

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"Georgia Southwestern is excited to participate in this program at the request of President Kendall Blanchard, and we hope to have at least 250 lbs. of clothing donated,” said Josh Curtin, GSW director of Campus Life. “This donation will benefit the Salvation Army in the city of Americus."

Building on momentum from last year when nearly 100 schools participated, SustainU expects more than 200 schools in all 50 states to join the inter-school competition during Earth Week 2012 – April 14-21.Campus groups will rally their campus and community to donate used clothing to benefit local charities and job training programs.

“We are very excited for our second year of the oneShirt Challenge and to help students and their communities become more aware of the benefits of textile recycling,” said Chris Yura, CEO and founder of SustainU. “It is important for future generations that we be creative in the use of all available resources. Many people don’t know that recycling and donating clothing can help support job training programs as well as divert billions of tons of waste from our landfills each year.”

Schools will weigh donations and those with the most total and per student amounts will be declared The Big Shirts on Campus. Winning schools will receive 50 free 100 percent recycled, made in the USA SustainU shirts for their group or club. Additionally, Bonnaroo Music and Arts Festival will be awarding one Grand Prize of 24, four-day passes and premium camping to its 2012 event.

“Last year we saw schools collect over 16 tons of clothing from their communities,” said Tiffany Newcomb, SustainU’s Director of Corporate Responsibility. “It was cool to see universities and their communities working together and creating a healthy competition toward such a good cause. This year the competition is going to be even more intense, which is good for people and the environment.”

The Georgia Southwestern Division of Student Affairs, with the help of several student organizations, is collecting clothes to be donated to the Salvation Army located in Americus, Ga. Volunteers wishing to donate their clothes must submit them in a trash bag with their name and phone number to be recognized in the competition. Clothes can be dropped off on the third floor of the GSW Student Success Center.

Individuals wanting to volunteer or donate clothing can find school contact info at sustainUclothing.com/oneShirt. For additional information, contact Josh Curtin at josh.curtin@gsw.edu or by phone at (229) 931-2377.

- GSW -

About SustainU (SustainUclothing.com)
SustainU produces high quality apparel using fabrics made from 100% recycled materials that are manufactured in the USA to provide extraordinary comfort and wear, while reducing environmental waste, carbon emissions and water use. Our mission is to change the way clothes are made to improve the environment, reinvigorate America’s manufacturing sector, and educate the world about how clothing can positively impact people’s lives.